The Bertera Advantage

 
Great Prices. Great Vehicles. Great Service.

Read about The Bertera Advantage and why it's great to become a life long customer of ours.

Bertera Auto Group

Welcome to Bertera Auto Group with dealers in Hartford CT, West Springfield MA, Westfield MA, Palmer MA, Auburn MA, and Chicopee MA! View our all of our locations here. Bertera Auto Group specializes in Subaru, Chevrolet, Chrysler, Dodge, Jeep, Ram, Nissan, Fiat, Mitsubishi, and the best used cars you can find in New England! With hundreds of new inventory and used inventory to choose from, our CarFinder and Trade-In Appraisal tools, with competitive financing options, you'll always leave a Bertera dealership with the vehicle of your dreams.
Bertera Auto Group is family owned with over 40 years under our belt, so you know when you come to us, you're getting professional level customer service with a hometown feel. Each dealership boasts a knowledgable sales, and certified service and parts staff. We believe so much in customer retention that we've put together a list of programs and services that Bertera customers can benefit from for years to come. Get your best deal and save thousands with Bertera Auto Group today!

  • $500 lowest price guarantee
  • Delivery of new vehicle to your home or work place up to 75 miles.
  • Bertera's exclusive Tires For Life program.
  • Interest as low as 0% on select new models for a limited term (Call us for details).
  • Free service loaner program.
  • Special Saturday service hours.
  • Bertera Friend & Family Referral Rewards Club
  • View All Inventory

    Tires For Life Program

    What is the Tires For Life program?
    We cover the cost of up to $150 per tire once all four tires reach a tread depth below 3/32nd. Ask any of our service advisors about how to maintain healthy and long lasting tires!

    How do I qualify?
    Purchase your new or used vehicle from any of the Bertera Auto Group dealerships then perform all of your scheduled maintenance at our Bertera Auto Group service locations which are open 6 days a week (this includes Saturdays)!

    Wait, is there a catch?
    Absolutely not! There are no hidden charges, inflated costs or phony pricing with this service. We keep it simple! Our only condition applies to speed rated tires which do not qualify for the Tires For Life program. This is because they have a significantly shorter life span than the average tire.

    View the fine print here.

    Service Loaner Program

    Waiting for your car to get serviced at the dealership isn't always the best option.
    We know what's it's like to have a lot to do in short amount of time. We also respect your time. This reason is what's behind Bertera Auto Group's free service loaner or complmentary shuttle program. When you call or schedule your appointment online, ask one of our service advisors about a service loaner or shuttle for rides to and from work or for the days where your vehicle may be unavailable.

    Need to schedule an oil change or a transmission flush? Does your truck, SUV or car need repair and maintenace at an afforable price? View our service and parts specials and schedule an appointment at one of our locations. We also have body shops in West Springfield and Palmer MA.

    Bertera Competitive Pricing

    Each of our dealerships offers competitive pricing on new and used inventory. Please see each dealership for their current new and used specials that are updated on a monthly basis. We're currently offering 0% interest on select new and used inventory for a limited term (please contact each respective location for more information).

    See All Bertera Locations

    Referral Rewards Club

    As a valued customer at Bertera, we will reward you for any friends or family members that you refer to us. Fill out the referral form for the supporting dealership (see links below) and if your loved one purchases a car from us, you can earn up to $100! Please see specified dealership for details.

  • Bertera Subaru in Hartford
  • Bertera Subaru in West Springfield
  • Bertera Chrysler Jeep Dodge Ram in West Springfield
  • Bertera Dodge Chrysler Jeep Ram in Westfield
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